This product was aimed at reducing the number of plastic water bottles that end up in landfills.  It is a reusable water bottle that flattens when empty. Like a regular bottle, it stands upright when full. But when it’s empty, users can fold or roll it up to stick it in a pocket or a purse.

From a logistical viewpoint, shipping this product is also greener. Shipping conventional bottles from manufacturer to distributors or consumers usually takes up lots of space – thus the term “shipping air”. These bottles can be shipped flat – therefore each truck can carry more.

Popularity: 30% [?]